Espacio Ideas UPV

Espacio Ideas UPV is an exhibition showcasing innovative products developed by startups from the Universitat Politècnica de València. The project required a clear and cohesive exhibition identity that translated innovation into a physical, navigable space while remaining accessible to a broad audience.

Date:

2022

Client:

Ideas UPV — Universitat Politècnica de València

Role:

Art Direction

Visual Identity

The dynamic visual system was designed to work seamlessly across print and spatial applications, supporting both individual exhibits and the exhibition as a whole. I worked closely with the team on-site to ensure correct installation of materials and to define the placement and flow of exhibited items, balancing clarity, visibility, and visitor experience.

Key Achievements:

• Delivered a clear exhibition identity across print and spatial formats

• Directed on-site installation to ensure visual accuracy and consistency

• Supported spatial layout and exhibit placement for 1,000+ visitors

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