European Central Bank

Central banking made fun? At the ECB, the challenge was to communicate complex financial topics through strict institutional branding while making content engaging and accessible for younger audiences across social media platforms.

Date:

2026

Client:

European Central Bank

Role:

Social Media

Branding

Motion

Working closely with the Digital Content team, I designed social media visuals that balanced clarity, accuracy, and engagement, especially for campaigns aimed at broad European audiences.

Key Achievements:

• Designed the full social media visual set for Bulgaria’s euro adoption campaign, including a reel that reached 600,000+ views and was used in paid promotion

• Created adaptable YouTube thumbnail templates, enabling the update of 100+ videos and reuse by multiple teams

• Applied institutional branding while contributing creative feedback to the ECB podcast redesign in collaboration with an external agency

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